Purpose Mission Values

Purpose

We seek to bridge the divide between non-technical entrepreneurs and developers. The best technology comes from the intersection of technology and the humanities.

Mission

We build products in new spaces that resist formal specification, and help businesses come to the most practical and efficient solutions for their needs.

Values

• Coding is a craft, not a science

• Startups should be run like tiny science experiments (we should find failure fast)

• Feedback loops should be tight

• Customer discovery is the most important activity for designing something new

• Developers should work in pairs, and juniors should be apprenticed